Lost Art Press

Selling Atkins Saws

Posted on by fitz

atkins
Importance of Getting Your Article Right First and then Advertising it Emphasized by the Experience of the Manufacturers—How E.C. Atkins Started a Business that Now Employs 1200 Men in the Home Plant—Sought Publicity Through the Trade Papers First—Now Uses General Magazines and Weeklies.

“Get something worth selling— then use printers’ ink.”

This is the Golden Rule of business which E. C. Atkins & Co. followed for many years before they got the “something.” Then they applied the stimulant which produces business wealth — printers’ ink. The sum total is, the company is now one of the greatest producers of saws in the world and some say the greatest. Year after year the Atkins output increases in volume and the expenditures for advertising space grow apace.

The story of Atkins advertising is necessarily the story of Atkins saws, of the man who made both possible. As a maker of saws, the Atkins plant in Indianapolis is a pioneer in the development of the industry as it is known to-day. It was among the first to turn raw steel into a finished saw that the railroads, the trail-makers of civilization, might cut their paths through the woods of the Middle West.

With the Atkins saws, too, was produced some of the first lumber for homes, wagons, bridges, barges and boats of the pioneer settlers in the Mississippi Valley, for there was still much of a trackless forest about him when E. C. Atkins began to make saws. The Atkins works was doubtless the first in its line of industrial activity to see the wealth that is to be wrought out of printers’ ink.
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‘Shaker Side Table’ DVD Now in Stock

Posted on by Lost Art Press

shakerside“Shaker Side Table,” my latest DVD with Lie-Nielsen Toolworks, is now in stock through the Lost Art Press store.

It is $40 plus domestic shipping. Click here to see it in the store.

The reason this DVD is so expensive is because it is more than four hours long. In it, I show every operation in building this table completely by hand, from tapering the legs to applying the finish. The DVD is, in essence, all the demonstrations I would show students during a week-long class on building this table.

Also, I am not a quiet worker. During every operation I continue to talk, explaining the method I’m using and the pros and cons of alternative methods.

As a result, the DVD is dense with information. And like a growler of imperial IPA, it is not designed to be consumed all in one sitting.

When the DVD came out, I was terrified that viewers would recoil at the length of the program. It is longer than any woodworking DVD I’ve been involved with. To my surprise, reaction has been good. Very good in fact.

My next DVD with Lie-Nielsen, which they are editing now, will be a similar approach to building a boarded chest entirely by hand. So if you like the side table DVD, you’ll probably like the boarded chest video as well.

As always, these DVDs are possible only because of the good people at Lie-Nielsen Toolworks. Left to my own devices, I would never appear in a DVD (or teach a class, or talk to a woodworking club, or attend a show). I look like a lab animal and sound like a barking dog. But Thomas Lie-Nielsen is of the mind that many woodworkers like to learn using video, and he’s right.

— Christopher Schwarz

Swedish Double Bench

Posted on by fitz

swedish_single_bench

The Bench.—The tool most frequently used is the bench, and of this many varieties or patterns exist. Whatever pattern is adopted, however, the embodiment of these common principles must be ensured, if the maximum of utility is to be obtained :—

(a) It must be rigid and stable, by being suitably and securely framed, put together, and fixed.

(b) It must be level on the top of the planing board, which should not be less than 10″ broad.

(c) It must be of such a height as best suits the work and the height of the worker—30″ or 31″ being high enough.

(d) Details of construction must ensure that natural shrinkage and wear shall limit its usefulness to as small a degree as possible.

(e) It should have a clearance all round of at least 2½ or 3 feet.

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The ‘Traitor’s Tool Chest’ DVD Only $12 (Hurry)

Posted on by Lost Art Press

ToolChestDVDWhen I make a DVD, the producers always give me a certain number of free copies to give to my mom or (in the case of some really dull DVDs) to use as drink coasters.

As a result, I have 19 copies of “A Traditional Tool Chest in Two Days” sitting on my desk right now that I would rather be somewhere else. I have enough drink coasters.

So we are going to sell these DVDs at half price to our loyal blog readers. Instead of $24.99, you’ll pay $12 plus domestic shipping.

Why did I call it the “traitor’s” tool chest in the title? Read here.

We only have 19 of these. So if you want one, click now or forever hold your mouse.

— Christopher Schwarz

Mental Training in the Shops

Posted on by fitz

large_caliperThere are considerations other than merely technical ones which have weight in determining the quality and quantity of a man’s work in the shop. For instance, what is distinctly and, pre-eminently the mark of the superior workman? I would unhesitatingly put it as self-respect. The good workman justly appreciates his abilities; and this self appreciation is as far as can be from unwarranted and inordinate self-conceit.

A man in a machine shop, like a man anywhere else in life, who knows how to do good work, knows well enough when he does good work, knows as well as anyone the value of it, and cannot be got to willingly waste it. Work that is wasted is never good work nor done by a good workman. Work may be like choice butter upon good bread, or it may be like the same butter daubed upon the sleeve of your best coat, and then it is not good work.

Troy is the great laundry city—put tight fits upon work that is to encounter the rust of a wash-room, and it will bring you profanity instead of praise. The most worthless man in the shop is he who is willing to swing his axe all day and see no chips fly. The man who is in earnest makes every motion tell to the accomplishment of his purpose. He is the man whom I may always safely tell when anything about his work is wrong. He will know that he is precisely the one who should know about it, that he may correct it and avoid a like mistake in future.
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