Some typical social media posts in my feed:
“I’ve just received this crate of Triton tools to review. They’re awesome and…” Click. Unfollow.
“This is the first in a series of unboxing videos on my latest acquisition. I can’t wait for you to…” Unfollow.
“Here’s a tiny detail of my latest project. I don’t want to spoil the surprise. Any guesses as to what it is?” Nope. Unfollow.
“To bring you more fantastic content, I’ve started a gofundme page…” Unfollow.
“There’s only a few more weeks left until the BIG REVEAL where I get to show you the beautiful project I’ve been working on all these weeks. I’m so excited to…” I am excited as well. To unfollow you.
“I hate to tease you, but…” Unfollow with extreme prejudice.
“I can’t wait to show you what I’ve been working on. But I have to manufacture some false drama first because I am otherwise completely out of things to say. And my business sensei (the Money Chicken Wizard (TM)) says I have to post something on social every day or people will forget I exist. So here’s a confusing photo of something really close up that will only confuse you. Feel free to leave a guess in the comments if you are as helpless as I am.” Thank you for your honesty. You may stay in my feed.
— Christopher Schwarz