Maybe I’m just a crappy writer, or people read yesterday’s blog entry while half in the bag. Either way, I was surprised by many people’s reaction to my leaving Popular Woodworking Magazine. That was not an obituary. Or a retirement notice.
I am in no way slowing down my writing, research, building, traveling or publishing. I will continue to blog here almost every day. All the material I once generated for my blog at Popular Woodworking will be posted here instead. The Anarchist’s Gift Guide will continue here every November.
I write about 1,000 to 2,000 words a day – it’s a force of habit. And that stuff – whether you consider it BS or fertilizer – has to go somewhere.
The only difference going forward is that I plan to take on woodworking topics that I avoided in the past to avoid offending or embarrassing my corporate employer and its advertisers. I have little regard for the sneaky way we are manipulated to buy woodworking stuff on social media. Advertising is one thing. Sponsored content is fine as long as it’s disclosed according to the law (and there is a law; here’s a common-sense guide). But for the most part, thousands of dollars are spread around every day to attract you to shiny objects without you being told the relationship between the corporate sponsor and the social media star.
I’ll be honest: Among the problems facing our world today, this social media legerdemain is small potatoes. And it’s certainly not my lone crusade. I’m far more interested in getting people to pick up the tools and build stuff. But when I see this sort of chicanery in the future, I’m gonna mention it.
For example, we have all been choking on the coverage of the latest Craftsman tools event, which was a junket designed to get editors and writers to ooh and ahh over some unproven tools. (I hope they provided all the attendees with Craftsman-brand kneepads.) Craftsman has a lot of bridges to mend with me and other woodworkers. So I recommend you check out the tools in person before buying them. Or better yet, let some other early adopters take the bullet for you.
Let the games begin.
— Christopher Schwarz