One great cause of the decrease in English exports is the conservatism among English manufacturers and their extreme dislike of innovations. They are inclined to stick to old processes and old styles, refusing to study the tastes of their customers.
They seek to impose their own notions and ideas upon the world. Hence, foreign buyers seek in America, in Germany, and in France, goods better suited to their taste and needs. French manufacturers are particularly ready and quick to suit their work to the tastes of their customers. They are especially apt in devising new styles and patterns, such as shall most readily meet the varying tastes of buyers.
They realize that variety is pleasing and fashion capricious, and never hesitate to change a machine, or a pattern, when the old one fails to suit; while the Englishman looks well at the cost, and prefers to continue “in the good old way,” with the hope that some day the fashion may come round again.
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