Popular Woodworking Magazine was purchased this month by the parent company of Woodsmith magazine, a division of Active Interest Media called Cruz Bay Publishing, Inc. The purchase price was $1 million, according to court records.
We’ve received a lot of questions from readers. Should I renew my subscription? Will the magazine continue? What will happen to the staff and contributors?
I talked with a well-placed source at AIM today, and he said there have been no decisions made as to what to do with Popular Woodworking Magazine. All options are on the table at this point: Keep the magazine going as-is, fold it into Woodsmith, maintain it as an online entity or other options.
The magazine will continue on in some form, he said. They didn’t simply buy it to kill it. AIM just has to evaluate the situation and decide on the correct path. Woodsmith itself was acquired by AIM in 2015 and was kept in its hometown in Iowa. Since the purchase there have been changes to the magazine’s content and cuts to the staff, all typical results when a magazine is purchased by a new owner.
Popular Woodworking has substantial legacy content that came with the deal, including the intellectual property of American Woodworker, Woodwork magazine and Woodworking Magazine.
Also notable is that Meredith Corp., owner of WOOD magazine, was a bidder in the bankruptcy auction but lost to AIM/Cruz Bay, according to Folio magazine.
— Christopher Schwarz