Core77 has just published my latest column, which discusses when you should publicly disclose your prices and when you shouldn’t. You can read it – for free – via this link.
I have been wrestling with this problem since the 1990s when I sold my first Morris Chair to a couple. My price was so low that they gladly drove from Texas to Cincinnati to fetch it.
Since then I’ve made a lot more mistakes on pricing my work, and I likely will make more mistakes in the future. The Core77 column represents a bit of the scar tissue I’ve developed in the last 20 years.
The column also answers a question that customers ask: Why are Lost Art Press book prices the same at other retailers? Isn’t that racketeering? (It isn’t.)
Thanks, as always, to Core77 for allowing me to write about a wider range of topics than this blog will tolerate.
— Christopher Schwarz