Since the day we started selling books, readers have requested a sweatshirt with our logo. We have always demurred because we are a publishing company – not a clothing store.
But during our recent coffin-building party, our friends browbeat us until we agreed to produce a hooded, full-zip sweatshirt that was made in the United States with the Lost Art Press logo. (Note to self: Self, don’t drink beer around Raney Nelson because you become intellectually weak.) After a couple attempts at designing a logo worthy of a sweatshirt, I went to professional designer Joshua Minnich.
Joshua specializes in hand-lettered logos and has done some spectacular work for Texas Heritage Woodworks that I have been following on Instagram. Joshua developed two designs for us and, after a single tweak, we settled on the design above.
It will be featured on the front of the black sweatshirt with the zipper running through the middle of the logo (yes, I know, we never make things easy on ourselves).
John Hoffman is trying to get us a good price on the sweatshirts, but these should be ready to sell in the store in a few weeks. We will have pricing and details soon.
— Christopher Schwarz