The industrial system has brought with it tremendous advantages. It means we are living at a far higher standard of comfort than our forefathers, and with far more leisure. But it is always working towards uniformity, the dead level only minimizes costs and increases output.
If we are going not only to acquiesce but to follow blindly where it leads, then we shall get standardization – and deserve it.
If we, as craftsmen, still keep our judgments keen and our tastes discriminating; if, that is to say, we persist in being individuals still, we can do something to stem the tide. But those children, who have gone out into the very heart of their own land and seen for themselves, and weighed things in the balance as children do, I think they will do even more.
— The Woodworker, April 1940