The hats we sell at Lost Art Press are likely the dumbest corporate self-promotional item ever.
We don’t have our company’s name on the hat. Nor our web site’s url. Catchy slogan? Nope. The only thing on the hat is a set of embroidered dividers taken from Joseph Moxon’s “Mechanick Exercises.”
Heck we don’t even make much money selling the hats. They’re premium caps from Adams – the same brand that Thos. Moser uses.
But I love my hat. It saved me $200.
Let’s back up a couple months. During a nasty snowstorm I pulled my wife’s Honda into our driveway and put it into park as I was still sliding a bit. The car’s shift interlock went haywire. Bottom line: The transmission was jammed in “park” and wouldn’t budge.
Thanks to a little trick from the Honda people I bypassed the lock and was able to get the car into “drive” and took it to the dealer. They recommended replacing a solenoid and a few other routine maintenance things I’ve been putting off. Price: $300.
So I sat my hinder down in the lobby as they worked on the truck. An hour later the service manager fetched me.
“The bill was $300,” he tells me. Then he lowers his voice. “But seeing as how you’re in the brotherhood, the bill is $100.”
I’m bewildered, but I’m not not so stupid as to ask questions. I pay the bill. I drive home.
I told my wife the story and she figured it out: It was my Lost Art Press hat. The dividers are part of the traditional Masonic symbol. The service manager assumed I was a Mason and cut me a deal.
Next up: Lost Art Press T-shirts featuring the logo of the Trilateral Commission.
— Christopher Schwarz
P.S. If you want to buy one of our “money hats” visit the Apparel section of our site. The hats are $16.