Timeless? Image from the laugh-out-loud-funny website McMansion Hell.
Like so many other words (curate, custom, master, local, artisan, and sustainable, to cite a few), “timeless” has been reduced to little more than a marketing term. OK, so the object being described isn’t readily associated with any particular style or period. That doesn’t make it “timeless.” What it usually means is that it hasn’t occurred to the person who wrote the marketing copy that everything, including most cutting-edge work of today (whenever “today” happens to be), will one day be associated with products that were considered desirable for a particular span of years–in other words, expressive of some period or other.
In the early 1990s, housing developers thought they could achieve “timeless design” by patching together bits of different styles into single houses: a clinker-brick façade with fake stone everywhere else, a Storybook Tudor roofline for the entryway with other rooflines…
View original post 753 more words