Too Much in a Window is Worse than Too Little
If the display is carefully studied it will be noticed that just enough goods are shown to suggest the line carried. A small assortment of up-to-date samples often proves more effective than a window crowded with samples of well known goods, which everyone knows can be found in a stock carrying such new and thoroughly up-to-date goods.
The firm in whose window the display was made (Fig. 10), carries one of the most complete lines of tools in the metropolis. Hence it would have been easy to fill the window from top to bottom with goods. But this concern, as well as all successful window display advertisers, recognized the value of exhibiting only a limited number. Such a window has greater selling power than one in which samples of all lines are placed, entailing considerable expenditure of thought, time and money.