A New Corporate Logo?

We are running low on T-shirts, and so it is time to come up with a new design and pithy expression for the back of the shirt.

As a tractor trailer pulled up to my driveway in the pouring rain this morning, I began to think that what we need is more than just a stupid pun to put on the back. Since our first book, “The Art of Joinery,” we’ve used Moxon’s compass as our logo. We’ve put it on hats, tattoos, shirts and books.


With the release of “The Anarchist’s Tool Chest” in June 2011, we started using the A-square as a symbol for the book and its ideas.


But as I birthed each 35-pound box from the soaking blue uterus of tarps spread out over 3,000 books, my mind began to wander. Perhaps our logo should be this:


The good news is that all the books made it into our sunroom warehouse this morning without any water damage. It’s our third printing of Robert Wearing’s “The Essential Woodworker.” For this printing, we changed the color of the cloth and the cover stamp. I never liked the purple or eggplant or whatever it was on the first two printings.

So we switched to a navy blue with a white stamp. Other than that, the book is unchanged from the first two printings.

We are down to our last case of the purple books, so if you have a thing for purple, get out your credit card now. We’ll be switching to blue in about a week.

— Christopher Schwarz

About Chris Schwarz

Publisher of woodworking books and DVDs specializing in hand tool techniques.
This entry was posted in Books in Print, The Anarchist's Tool Chest, The Essential Woodworker. Bookmark the permalink.

42 Responses to A New Corporate Logo?

  1. lostartpress says:

    As soon as I posted this, the WordPress software suggested that I add the tag “blue uterus.” What??

  2. Thomas Priest says:

    Well a contest is always nice, especially if the prize was a deluxe copy of the Roubo books!!

  3. tpobrienjr says:

    You’re deboss.

  4. billlattpa says:

    What’s wrong with a Roubo workbench? I seem to remember that you like them.

  5. David Taragin says:

    maybe a blue uterus should be your new logo ?

  6. robert says:

    “Between the giant lizards and the black tarps some people might think you were acting a little paranoid.” — Enoch Root

  7. MattPelto says:

    What about in honor of Grandpa’s workshop, the outline of a besaigue.
    “It’s ok, we didn’t know what it was either.”

  8. Jonas Jensen says:

    How about a nice almost naked female body? They have been used for selling cars and motorcycles etc. for the last many years.
    Brgds
    Jonas
    PS old power tools look good too, like chainsaws for two persons etc.

  9. MattPelto says:

    Or “Hello, my name is __________, and I have a smoothing plane problem.”

  10. bawrytr says:

    I like the dividers.
    Sweet and simple.

  11. abtuser says:

    I’d leave ‘blue uterus’ alone. Too easy to parody as something like ‘Death Trap’, or similar.

  12. Colin says:

    Lost Art Press. Breaking droughts since 2008. [or whenever]

  13. Thomas Priest says:

    Lost Art Press- Your bank accounts worst enemy…

    • billlattpa says:

      I was thinking that Lost Art Press could set up a system where if you wanted a book, say Mouldings in Practice, there would be a set amount of labor performed at LAP and you would get the book. Say 4 hours for a book, 3 hours for a Tshirt. I’m not sure of what amount of labor would equal what but you get the idea, You could call it a time store. I think it might work…

  14. Thomas Priest says:

    Lost Art Press-Building the future from the past…

  15. Crossed No. 4 Smoothing Plane and Spokeshave on the front.
    “Lost Art Press – We like it shaved and smoothed.” on the back.
    ???

  16. Mark Poulsen says:

    Lost Art Press – Electricity, We don’t need no stinkin electricity!

  17. How about something you quoted before “But all we are after is to encourage you to build. Read. Then build. Think. Then build. Plan. Then build.”

    Read, Think, Build ?

  18. ajgodet says:

    Take a quote from ATC “Build stuff until [you] croak]”

  19. SDP says:

    Lost Art Press – Providing shelter from the downpour of machine driven woodworking

  20. Sean says:

    order LAP – shipLAP – backs your carcase.

  21. Patrick says:

    Seems like everytime you get a big delivery, it rains. If you could figure out a way to put that power to good use, you’d be a gazillionare.

  22. Chris J says:

    LAP ” The past is Present ! ”
    With a nice picture of your #5

  23. Graham Burbank says:

    Heard a great quote on pbs from some gal south of new orlean’s grandma, after hurricane katrina. Her house was half washed away. She stood in the yard, planting potatoes. Her granddaughter asked “why are you out here planting potatoes?”
    “When you don’t know what else to do, do what you know” was her reply…

  24. danno says:

    Personally I think “Lost Art Press” already says a lot, I’d just add the dividers on the back and call it good. Sort of restates the obvious.

    I recently pulled out a pair of dividers to layout the balustrade on a deck I built. You can probably imagine the looks I got . . .

  25. Jacques Blaauw says:

    I have a #2

  26. Ian Wigle says:

    Keep the dividers. They say so much about what LAP is about.

    Which brings me to the new pithy expression: “Divide and Conquor”

  27. Matthew Hindman says:

    Of the suggestions made I think you could immediately use two:
    Read, think, build.
    Divide and Conquer.

  28. tsstahl says:

    Dammit. I loved it when the cover was red. It isn’t half so cool now that I know the cover is plum.

  29. rwyoung says:

    Picture of a glue pot : LAP, stirring up trouble since _____

    Picture of a pig and a carcass saw : LAP, promoting pork powered woodworking since _____

    Picture of a headstone : LAP, passing along advice from dead guys since _____

    Picture of a cut nail and a hammer : LAP, giving “Frenching” a good name since _____

    Picture of a wooden fore plane and coarse shaving : LAP, shaving old groats since _____

    Picture of an empty beer bottle because I’m out of ideas now and need a fresh one…

  30. Sylvain says:

    Back to the future.
    When durability was not an inaccessible goal.
    (When things were build to last)

  31. SteveR says:

    Lost Art Press – Rewriting History

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